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Welcome to our ANWR ORDER Sport & Lifestyle

Your order for H/W 2026

ANWR ORDER Sport & Lifestyle is the ideal trade fair for shoe retailers who focus their product ranges on leisure sports and lifestyle brands.

Mainhausen, 23. - 25.11.2025

Opening hours

Sunday, Nov 23, 2025, 8:30 a.m. - 7:00 p.m.

Monday, Nov 24, 2025, 8:30 a.m. - 7:00 p.m.

Tuesday, Nov 25, 2025, 8:30 a.m. - 4:00 p.m.

Collections on display

Lifestyle sneakers
Outdoor shoes
Complementary accessories

Click here for exhibitors and the hall plans: Hall 1-6

For the first time, you have the opportunity to view colletions of strong brands at an early stage – and order them directly on site. ANWR ORDER Sport & Lifestyle specifically addresses the needs of brands and specialist retailers – and does so at a strategically earlier point in the order calendar.

Your advantages at a glance

Early access torelevant collections
Physical touchpoint for Nike, Puma, and Converse brand samples
Synergies through the S1 from SPORT 2000 taking place at the same time
Fewer travelling days, more efficiency

Use this new format to optimise your ordering processes and intensify exchange between industry and trade – for greater relevance, stronger partnerships and a brighter future!

Get together on Sunday evening

Look forward to our winter get-together on Sunday evening after the trade fair closes. From 7:00 p.m., we welcome you to our covered outdoor area with its winter atmosphere. Cultivate your network and exchange ideas with fellow dealers and exhibitors. We will provide the right atmosphere and supporting program:

Our stands will tempt you with savory specialties and sweet classics.
You can prove your talent in winter sports on our curling rink or watch others curling.
Join us to round off the first day of the trade fair and register. Simply answer YES to the question about participating in the get-together in your profile in the trade fair shop!

Participate

Visit S1 SPORT 2000

A/W 2026

Mainhausen, 23. - 25.11.2025

Take advantage of additional synergies!

The SPORT 2000 order fair S1 will take place in our exhibition halls at the same time as ANWR ORDER Sport & Lifestyle. Additional you can also view the collections of the S1 exhibitors, with a product portfolio ranging from running and training to sports style and swimwear and beachwear. Please inquire about the ordering terms and conditions in advance.

>>> S1 - HOME OF RUNNING I HOME OF TRAINING

Trade fair visit and O1 Order Center – double the value in Mainhausen

Network, meet suppliers, and discover the latest collections – at the O1 Order Center, you will find permanent showrooms from more than 100 top brands in footwear and sports fashion. During the trade fair, numerous suppliers open their showrooms for you at the Order Center.

The O1 offers specialist retailers and sales representatives a modern and functional environment and thus optimal opportunities for placing orders.

The showrooms in the two buildings – O1 BRAND ARCADE and O1 BRAND CUBE – make the O1 Order Center a brand powerhouse in the Rhine-Main region.

Take the opportunity to combine your trade fair visit with a visit to the order centre – and reap double the benefits!

Your advantages at a glance

Efficient: two appointments, one trip – save time and effort.
Inspiring: Discover new collections right on site.
Unbeatable: The bundled offer in Mainhausen is unique.
Visit us – and kill two birds with one stone!

>>> O1 – Find out more

Your advantages within the association

Attractive and exclusive goods and services offers

ANWR Wholesale: Single Account Sports Brands & ANWR Warehouse

Look forward to major global brands such as adidas, Nike, and Puma, and discover the collections from Converse and Timberland, which offer their single account programs through ANWR. You can also find out about current warehouse offers and special promotions at ANWR Wholesale.

More details

NOS programs: ANWR exclusive brand & Shoe Love partner

Take advantage of NOS programs and keep popular and proven items available in your store all year round. Upon request, you will automatically receive additional deliveries of the desired items.

More details

ANWR Central purchasing: Benefits for mobility, energy, and more

Affordable car leasing deals, fuel cards, bike leasing, tips and tricks for saving energy, shop fittings, and lighting are just some of the offers that will round off your visit to the trade fair.

More details

ANWR retailer portal

The retailer portal contains all the important information about ANWR Schuh products and services. Discover more exciting topics and the benefits of your association here!

>>> Go to ANWR retailer portal

Our next trade fairs

Save the date

February 10–12, 2026

for A/W 26 + Children's shoes + Mainstream + Sports & outdoor + Textiles & accessories At the Mainhausen Exhibition Center

March 10–11, 2026

for A/W 26 + Foot health + Barefoot & comfort + Fashion & trends + PLUS: Bag & Order from Goldkrone At the Mainhausen Exhibition Center